Internal and External Factors Analysis of Kenya Airways’ Strategic Management: A Mini-Review

This research is mainly to understand the business operation environment internally and externally which correlate with Airline industry. It also aims address various issues that affect development of Kenya airways as an international airline operator. Such relationship airway its host countries essential in determining barriers a harmonious coexistence strategy development. There are company’s internalization has not established brand. For example, Airways no Australia, reasons addressed this paper further recommendations given. All these developments challenges plus effects pandemic transport logistic industry take into considerations research. frameworks (Valuable, Rare, Inimitable, Companyal Analysis PESTEL Analysis) will help articulate importance The study uses different strategies scenarios within company; include functional, conceptual, corporate, business-level strategies.